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Business 307c

Resources on Company and Marketing research to help with your Individual Assignment #2 along with other research assignments for this class and beyond.

Source Evaluation

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What is the SIFT Method?

Combined with critical reading skills, the SIFT Method is a process to help you think critically about sources you encounter, specifically those you find on the internet. Developed by Mike Caufield, the four moves of SIFT guide you to verify information from multiple, credible sources and trace original sources of evidence to determine if a source should be trusted, shared, or used.