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Business 307c

Resources on Company and Marketing research to help with your Individual Assignment #2 along with other research assignments for this class and beyond.

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IBIS World

Contents

IBISWorld is used for industry research.  Its reports provide insight and analysis on more than 700 industries in the United States.  Each report covers:

  • Industry definitions
  • Industry performance
  • Products and markets
  • Competitive landscape
  • Major companies
  • Operating conditions
  • Key statistics
  • Jargon and glossary.

Example of IBIS indrustry report

Searching

Search by Keyword

Use word or phrase that best describes your industry, product or service.

Search by Company

Enter the name of your company, and you will find reports for the various business activities your company is engaged in.

Search by Code

Enter the NAICS code of your industry.

Video Demonstration

Browsing

Browse Reports by Industry Sector

Click here to start browsing.

Browse Reports by NAICS Code

Click here to start browsing

NAICS Code

NAICS is the North American Industry Classification System, a federal standard for classifying businesses in order to collect and publish data.

 

 

A Special Note

Our subscription only covers U.S. industries.