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Business 307c

Resources on Company and Marketing research to help with your Individual Assignment #2 along with other research assignments for this class and beyond.

Business Source Complete

Business Source Complete

This tutorial from Purdue Libraries will cover the kind of information available on Business Source Complete, and how to do a search. 

Advance Search Options

This tutorial demonstrates the advanced searching and browsing functions of the Business Source databases on the EBSCOhost interface.

Standard and Poor's Capital IQ

Standard & Poor's Capital IQ

Financial Statement and Stock Price Downloads

This video from Shane Van Dalsem demonstrates how to find and download financial and stock pricing information. Financial statements are just one of many useful resources within a company profile. Also find long business descriptions and SEC filings, including the company's 10-k or annual report. 

Company and Transaction Comparable Analysis

In this brief video, Abhaya Menon from S&P Capital IQ discusses the comparables tools for both company and transaction comps via the platform.



Watch a brief overview of the new design of IBISWorld's Industry Research Reports

Demographic Now

Demographic Now 

Analyzing Market Size and Demographics

This tutorial will show you how to use Gale Business: DemographicsNow to analyze the demographics, attitudes, and spending habits of consumers in any geography in the US so that you can make the right choices for your business.


This tutorial will show you how to use Gale Business: DemographicsNow's Maps to visually understand a current or potential market and its consumers.