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Lesson Materials
June 15th: Before and After: Advertising and Marketing in the Age of Coronavirus
In this session, Math Vollrath will consider how brands have responded in previous crisis situations, and then look at how they are changing their marketing strategies today in response to Coronavirus. We will focus on practical information and actions that businesses should be considering to remain competitive.
Video Lecture
Assigned Readings
June 17th: International and Global Economic Aspects of COVID-19: Where Are We, and Where Do We Go?
In this session, we will look to explore: (a) The overall economic impact of the COVID-19 pandemic and the prospects for recovery; (b) the disparities in economic effects among different groups of people; (c) the severe impact on the economically vulnerable populations around the world; and (d) the prospects of nations coming together to be more unified in the post-pandemic world. The ultimate purpose of the presentation and the discussions will be to lay the foundation for understanding how COVID-19 is affecting us and others economically, and what some of the key lessons are from around the world regarding effective policy response. Readers and audience members interested in further examining any of the given issues are encouraged to consider the supplemental resources provided or contact Dr. Rahman
Video Lecture
Assigned Readings
Additional Resources
Want to learn more? Below are other articles, videos, infographics, etc. that will provide further information on this week's topics.
June 15th: Before and After: Advertising and Marketing in the Age of Coronavirus
- Grocers Embrace Food Delivery, but They Still Don't Love ItOWU Log-in Needed
June 17th: International and Global Economic Aspects of COVID-19: Where Are We, and Where Do We Go?
Recommended Databases
- Business Source Complete This link opens in a new window
Contains full text from the world's top management and marketing journals and also includes many leading journals in the areas of economics, finance, and accounting, as well as country economic reports.
- EconLit This link opens in a new window
Includes coverage of over 400 major journals as well as articles in collective volumes (essays, proceedings, etc.), books, book reviews, and dissertations.
- Regional Business News This link opens in a new window
A collection of full text newswires that incorporates news information from all over the world. Information provided by these sources covers business, political, economic and other diverse, international news events. In order to maintain the most current collection of news, this database contains the most recent 30 days of information from each of these wire sources.
- World Bank Open Data - Open AccessThe World Bank now makes all of its data (including all 7000 World Development Indicators for over 200 countries) available free of charge.
Search Terms
Knowing what terms to use to search for resources on COVID19 is half the battle. For this week's lectures, we would recommend starting with the following keywords.
June 15th: Before and After: Advertising and Marketing in the Age of Coronavirus
- Disastertising or disaster-tising
- Brand image or branding or advertising
- Crisis (not “corporate crisis”)
- Pivoting ads
June 17th: International and Global Economic Aspects of COVID-19: Where Are We, and Where Do We Go?
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Global Trade
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International Economy
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International Markets
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Global Economy
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Macroeconomics