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COVID-19 Course Resource Guide

We're in This Together: An Interdisciplinary Exploration of the Coronavirus Pandemic

Lesson Materials

June 15th: Before and After: Advertising and Marketing in the Age of Coronavirus

In this session, Math Vollrath will consider how brands have responded in previous crisis situations, and then look at how they are changing their marketing strategies today in response to Coronavirus. We will focus on practical information and actions that businesses should be considering to remain competitive.

Video Lecture

Assigned Readings

June 17th: International and Global Economic Aspects of COVID-19: Where Are We, and Where Do We Go?

In this session, we will look to explore: (a) The overall economic impact of the COVID-19 pandemic and the prospects for recovery; (b) the disparities in economic effects among different groups of people; (c) the severe impact on the economically vulnerable populations around the world; and (d) the prospects of nations coming together to be more unified in the post-pandemic world. The ultimate purpose of the presentation and the discussions will be to lay the foundation for understanding how COVID-19 is affecting us and others economically, and what some of the key lessons are from around the world regarding effective policy response. Readers and audience members interested in further examining any of the given issues are encouraged to consider the supplemental resources provided or contact Dr. Rahman 

Video Lecture 

Assigned Readings

Additional Resources

Want to learn more? Below are other articles, videos, infographics, etc. that will provide further information on this week's topics.

June 15th: Before and After: Advertising and Marketing in the Age of Coronavirus

June 17th: International and Global Economic Aspects of COVID-19: Where Are We, and Where Do We Go?

Recommended Databases

Search Terms

Knowing what terms to use to search for resources on COVID19 is half the battle. For this week's lectures, we would recommend starting with the following keywords. 

June 15th: Before and After: Advertising and Marketing in the Age of Coronavirus

  • Disastertising or disaster-tising
  • Brand image or branding or advertising
  • Crisis (not “corporate crisis”) 
  • Pivoting ads

June 17th: International and Global Economic Aspects of COVID-19: Where Are We, and Where Do We Go?

  • Global Trade

  • International Economy

  • International Markets

  • Global Economy

  • Macroeconomics