BUS 120: Principles of Marketing: Home

Welcome to the guide for BUS 120: Principles of Marketing! This guide was created to help students navigate, locate, and understand the resources they will need to use in order to complete their assignment. In this guide, you will find information on useful reference sources, finding books and articles, evaluating sources, helpful websites, and citing sources. The research process can be difficult, but librarians are here to provide assistance and answer any questions along the way.