Research a Company
- Company profile via Business Source Complete
- Company profile via Standard & Poor's NetAdvantage
- Company dossier via Nexis Uni ((Click here for help.)
For more in-depth research, please refer to the guide "Company Research".
Study Your Competitors
Please refer to "Research a Company" section in this guide.
Analyze an Industry or Market
- Industry report on 700 U.S. industries via IBISWorld
- S & P industry survey via Standard and Poor's NetAdtange
- industry profile via Business Source Complete
- Industry reports via Nexis Uni. (Click here for help.)
For more in-depth research, please refer to the guide "Industry Research".
MMR (pre-packaged and proprietary reports)
ALACRA is a gateway to market research reports. Search for your industry, and you will find out which company or provider has the reports on your industry or sub industry.
NAICS
Need to find NAICS code for your industry?
North American Industry Classification System (NAICS)
Evaluation of Sources
Demographic and Customer Data - A Good Place to Start
Alcoholic beverages -- Apparel -- Computers -- Education -- Entertainment -- Financial products and services -- Furnishings and equipment -- Gifts for people in other households -- Groceries -- Health care -- Household services -- Housekeeping supplies -- Personal care -- Reading material -- Restaurants and carry-outs -- Shelter -- Telephone -- Tobacco products -- Transportation -- Travel -- Utilities -- About the consumer expenditure survey -- Percent reporting expenditure and amount spent, average quarter 2008 -- Spending by product and service ranked by amount spent, 2008 -- Household spending trends, 2000-2008
Demographic & Consumer Data - Books (Who's Buying ... Series)
Demographic and Consumer Data - Online
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American Factfinder: census data collected by the U.S. Census Bureau
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American Community Survey: demographic data collected by the annual survey
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Consumer Spending data from the Bureau of Labor Statistics
Articles from Trade Publications
Sometimes the library does not provide access to the data you need. It is also possible that there is not much established market research for your industry. If this is the case, articles from trade publications and information provided by industry associations may be your best bet!
- Business Source Complete This link opens in a new window
Contains full text from the world's top management and marketing journals and also includes many leading journals in the areas of economics, finance, and accounting, as well as country economic reports.
SWOT Analysis
MarketLine company report via Business Source Complete
GlobalData company profile from via Nexis Uni (formerly LexisNexis)
Market Size
MarketLine industry report via Business Source Complete
Industry report via IBISWorld
Articles from magazines and trade publications in Business Source Complete
Market Trends
Standard and Poor's Industry Survey via Standard and Poor's Capital IQ
Industry report from IBISWorld
MarketLine industry profile via Business Source Complete
Articles from magazines and trade publications in Business Source Complete
Market Share
MarketLine industry report via Business Source Complete
Industry report from IBISWorld
Articles from magazines and trade publications in Business Source Complete
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