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Marketing Research: Home

Research a Company

For more in-depth research, please refer to the guide "Company Research".

Study Your Competitors

Please refer to "Research a Company" section in this guide.

Analyze an Industry or Market

For more in-depth research, please refer to the guide "Industry Research".

MMR (pre-packaged and proprietary reports)

ALACRA is a gateway to market research reports.  Search for your industry, and you will find out which company or provider has the reports on your industry or sub industry.

NAICS

Need to find NAICS code for your industry?

North American Industry Classification System (NAICS)

Demographic and Customer Data - A Good Place to Start

Alcoholic beverages -- Apparel -- Computers -- Education -- Entertainment -- Financial products and services -- Furnishings and equipment -- Gifts for people in other households -- Groceries -- Health care -- Household services -- Housekeeping supplies -- Personal care -- Reading material -- Restaurants and carry-outs -- Shelter -- Telephone -- Tobacco products -- Transportation -- Travel -- Utilities -- About the consumer expenditure survey -- Percent reporting expenditure and amount spent, average quarter 2008 -- Spending by product and service ranked by amount spent, 2008 -- Household spending trends, 2000-2008

Demographic & Consumer Data - Books (Who's Buying ... Series)

"Who's buying" catalog search

Demographic and Consumer Data - Online

Articles from Trade Publications

Sometimes the library does not provide access to the data you need.  It is also possible that there is not much established market research for your industry.  If this is the case, articles from trade publications and information provided by industry associations may be your best bet!

SWOT Analysis

MarketLine company report via Business Source Complete

GlobalData company profile from via Nexis Uni (formerly LexisNexis)

Market Size

MarketLine industry report via Business Source Complete

Industry report via IBISWorld

Articles from magazines and trade publications in Business Source Complete

Market Trends

Standard and Poor's Industry Survey via Standard and Poor's Capital IQ

Industry report from IBISWorld

MarketLine industry profile via Business Source Complete

Articles from magazines and trade publications in Business Source Complete

Market Share

MarketLine industry report via Business Source Complete

Industry report from IBISWorld

Articles from magazines and trade publications in Business Source Complete

Market Share Reporter