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Marketing Research: Home

Research a Company

company profile via Nexis Uni (formerly LexisNexis)

MarketLinecompany profile via Business Source Complete

   Image result for capital iq standard and poor's netadvantage       company profile via Standard & Poor's NetAdvantage

GlobalData company profile


For more in-depth research, please refer to the guide "Company Research".

Study Your Competitors

Please refer to "Research a Company" section in this guide.

Analyze an Industry or Market

IBIS World

  industry report on 700 U.S. industries

       Image result for capital iq standard and poor's netadvantage        S & P industry survey via Standard and Poor's NetAdvantage

MarketLineindustry profile via Business Source Complete

GlobalData industry report via Nexis Uni (formerly LexisNexis)
 

For more in-depth research, please refer to the guide "Industry Research".

MMR (pre-packaged and proprietary reports)

ALACRA is a gateway to market research reports.  Search for your industry, and you will find out which company or provider has the reports on your industry or sub industry.

Demographic & Consumer Data - Books (Who's Buying ... Series)

"Who's buying" catalog search

Demographic and Consumer Data - Online

Articles from Trade Publications

Sometimes the library does not provide access to the data you need.  It is also possible that there is not much established market research for your industry.  If this is the case, articles from trade publications and information provided by industry associations may be your best bet!

SWOT Analysis

MarketLine company report via Business Source Complete

GlobalData company profile from via Nexis Uni (formerly LexisNexis)

Market Size

MarketLine industry report via Business Source Complete

Industry report via IBISWorld

Articles from magazines and trade publications in Business Source Complete

Market Trends

Standard and Poor's Industry Survey via Standard and Poor's NetAdvantage

Industry report from IBISWorld

MarketLine industry profile via Business Source Complete

Articles from magazines and trade publications in Business Source Complete

Market Share

MarketLine industry report via Business Source Complete

Industry report from IBISWorld

Articles from magazines and trade publications in Business Source Complete

Market Share Reporter