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Marketing Research: Home

Analyze Your Firm

Hoover's company report via  LexisNexis Academic Universe

MarketLine company report via  Business Source Complete

Company Dossier via LexisNexis Academic Universe

Articles from magazines and trade publications in  Business Source Complete


For more in-dept research, please refer to "Company Research"

Study Your Competitors

Please refer to "Analyze Your Firm" section in this guide or go to  "Company Research"

Analyze Your Industry and Market

Standard and Poor's Industry Survey via Standard and Poor's NetAdvantage

MarketLine industry report via Business Source Complete  (start with www.marketline.com)

Articles from magazines and trade publications in Business Source Complete

Market research reports in Business Source Complete

For more in-depth research, please refer to "Industry Research".

Demographic and Consumer Data - Online

American Factfinder: census data collected by the U.S. Census Bureau

American Community Survey: demographic data collected by the annual survey

Consumer Spending data from the Bureau of Labor Statistics

SWOT Analysis

MarketLine company report via  Business Source Complete

GlobalData company profiles via LexisNexis Academic Universe
(Example: in the top search box: Starbucks AND SWOT)

 

Size of Market

MarketLine industry report via Business Source Complete

Articles from magazines and trade publications in Business Source Complete

Market Trends

Standard and Poor's Industry Survey via Standard and Poor's NetAdvantage

MarketLine industry report via Business Source Complete

Articles from magazines and trade publications in Business Source Complete

 

Market Share

MarketLine industry report via Business Source Complete

Articles from magazines and trade publications in  Business Source Complete

Market Share Reporter

Demographic and Consumer Data - Books